How does sales development work? In my experience it’s much more than a good technical grounding plus the ability to connect and empathise with people. In today’s hyper-busy and competitive market it’s also a memory thing. And there’s a huge amount of new stuff to absorb.
Smart, super-simple ways to support growing a business
When something new comes long that you need to learn, inwardly digest and use to your advantage, you want to be able to remember it easily. You want the information to stick. How do you hang onto essential chunks of wisdom to support growing a business smarter, not harder?
How to boost your memory in just ten minutes
As an experienced sales development consultant, I like to keep up with the science side of growing a business as well as the practical and people side. This time around I’ve found a fascinating article about how a ten minute rest boosts your memory in the same way as actual sleep.
To store long term memories, you have to consolidate them. The process happens when we’re asleep, as far as scientists know, but now they’ve found evidence of the same effect while we’re awake. All we need is ‘time out’.
In 2012 a team at Heriot-Watt University in Edinburgh showed how people asked to remember a story after a 10 minute rest rememberered 10% more a week later than those who played a distracting game immediately afterwards. Their latest research shows that rest also consolidates spatial memories. This means it’s much easier to remember physical stuff like the route to a meeting or new works canteen after you’ve had a ten minute chill.
What does ‘time out’ mean?
As tech and times change, professional business planning means knowing different stuff. Taking time out is a proven way to commit new information and knowledge to memory, so you can them as tools to innovate and create. But what does time out mean in the context of the Edinburgh team’s experiments?
The scientists concerned interpreted ‘time out’ as dimmed lighting, no distracting gadgetry, an empty, quiet room and a comfy chair. Most participants said all they did was let their minds wander, which is good news because that’s something everyone can do. And which neatly brings me onto the next science story…
Let your mind wander – it’s good for business
This one was reported a few months ago and fits perfectly with the above. Scientists have also shown that letting your mind wander – in other words daydreaming – is also handy for people growing a business.
Daydreaming frees your mind from immediate concerns, lets you explore in unusual directions and leaves the space and time your unconscous needs to provide solutions. When your conscious mind’s too busy, all this unconscious brilliance can’t make itself heard.
Apparently a brisk walk in the fresh air has a very similar effect, and plenty of business whizzes cash in on it.
As you can see it takes more than business nous to grow a business. And that curiosity is a desirable attribute for an SME business consultant. How curious are you? Come back for more findings – I’ll report them as they arise.